Catherine Gray is a Creative Director with almost 20 years’ experience. As CD at MRY in New York, for the past 6 years, she led brands such as Coca-Cola, Spotify, Sally Hansen, Rimmel London and Listerine - specialising in their social media presence. She moved back to London earlier this year, and set up her own studio, Bobby Nylo, where she is taking on projects, as well as working as a freelance Creative Director in-house at design and advertising agencies.
She is credited with creating award-winning campaigns for brands such as IKEA, Virgin and War Child, and has worked for the top-ranked advertising agencies in London, Sydney, and New York. This year she was nominated to judge on the Social Media panel for The One Club's One Show Awards in New York.
Born in London, Catherine studied print Graphic Design & Advertising at Buckinghamshire College, and took an interest in online soon after graduating. She was head-hunted to work as one of the first ten employees at the legendary Boo.com, during its meteoric ‘boom and bust’ in the dot com bubble. Boo.com was too far ahead of its time, anticipating advances in the online user experience before Internet speeds and mobile devices caught up. This vision gave Catherine the opportunity to pioneer interactive product stories, 360 degree views, and live chat for brands such as DKNY, Paul Smith, and Timberland, during the fledgling Internet.
Catherine’s experience in the dot com world led her to trail-blazing agencies such as Razorfish, Poke London, and Glue. Looking to round out her exposure to the mavens of advertising, Catherine joined powerhouse agency Publicis, then MRY. Bobby Nylo will be a creative concept studio that will draw from all of these experiences...website coming soon...